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Or email CristiamFlores@yourbackline.com

Your 24/7 AI assistant for real estate

Never touch a CRM again. Just text Luna.

If you can text a person, you can run Backline. Luna catches every lead, texts you a plan each morning and books it around your calendar when you say “handle it,” flags the hot ones the moment they text, and logs every conversation the second you hang up. The dashboard is there when you want it. Luna handles it when you don't.

Book a Demo See What Luna Handles
  • No CRM training required
  • Hot leads flagged instantly
  • Every call summarized
Example text conversations with Luna
  1. Luna: Morning! Jenny wants to talk Thursday afternoon, Mark's ready to list in March, and Alex has gone quiet for a week. Want me to handle Jenny, Mark and Alex?
  2. You: Handle it.
  3. Luna: Done, around your calendar: Jenny's call is Thursday at 1:00 PM, Mark's consult is Friday at 10:30 AM, and Alex's call is tomorrow at 9:30 AM. Each call rings you first. Say undo to take any of it back.

One reply. She picks the times.

Text Luna anything. She takes it from there.

  • What needs me today?
  • Move Sarah to Qualified
  • Add a lead: Maria, buyer, $600k
  • Remind me at 9 to call Alex
  • Move Dana's showing to 3
  • Show me Zillow buyers
  • What's Mark's number?
  • Call Jenny
  • Change my hours to 9 to 6
  • Who's going cold?
  • How much time did you save me?
  • Undo that
  • Add a note to Mark: wants a big yard
  • Call Jenny at 4
  • Book Dana for Thursday at 2
  • Mark's budget is now $750k
  • Pause emails for Chris
  • Put an open house on Sunday at 1
  • Block off Friday
  • How's my pipeline?
  • Email Priya the Elm St details
  • Move Jenny's call to 5
  • Follow up with Chris next Tuesday
  • Call me at 8 with my day Early access

The one-word reply

A hot lead texts while you're at dinner. You reply “yes.”

Luna reads every text that reaches your Backline number. When someone is ready to talk, she tells you and offers to call. One word back, and your phone rings with the lead on the line.

  1. 16:12 PM · Your lead texts

    Jenny M.Saw the Elm St listing. Can we talk today? We're already pre-approved.

  2. 2Moments later · Luna texts you

    LunaJenny M. just texted: “Can we talk today? We're already pre-approved.” Want me to call them?

  3. 36:13 PM · You reply

    yes
    Backline is calling youQuick brief, then Jenny's on the line

Sound familiar?

Real estate moves fast. Your follow-up system should move with it.

Three places follow-up slips through the cracks, and how Luna catches each one.

  1. Without Luna

    Leads arrive from everywhere

    Forms, portals, email, calls, referrals, old contacts — the opportunity is real, but the context gets scattered before you can act on it.

    With Luna

    Every lead lands in one pipeline

    Leads from your Gmail, your inquiry form, and calls or texts to your Backline number land in one pipeline, with the source and message attached.

  2. Without Luna

    Follow-up lives in your head

    You remember the important thing while driving, showing a house, or half-asleep at midnight. By the time you reach the CRM, the moment is gone.

    With Luna

    Text it to Luna in the moment

    From a showing, the parking lot, or bed, one quick text becomes a reminder on the right lead. And every morning, Luna texts you who needs you today. Say “handle it,” and she books the calls around your calendar.

  3. Without Luna

    Calls create no memory

    A lead tells you their timeline, objections, budget, and next step. Unless you write it down right away, your CRM never learns what happened.

    With Luna

    Every call leaves a summary

    Backline transcribes the call with each side labeled, saves a summary and next steps to the lead, and texts you what Luna did.

What Luna handles

One assistant for the messy middle of your pipeline.

Backline gives agents a CRM, a textable AI assistant, and automation that keeps follow-up moving without hiding the important decisions from you.

01

Luna Remembers Every Lead

What each lead said by text, email, or on a call, plus their source, stage, and next step, lives in one pipeline Luna reads and updates for you. You never have to ask twice.

02

Follow-Up That Never Sleeps

Luna sends follow-up emails, replies when a lead texts you, and always introduces herself as your AI assistant. Every message respects opt-outs and lands in the lead's history.

03

Hang Up. It's Already Logged.

Calls are transcribed with each side labeled. The summary, budget, timeline, and next follow-up land on the lead, and Luna texts you a recap. Anything risky waits for your OK.

04

Booking Links That Call You Both

Your booking link doesn't just hold a slot. At the time they pick, Backline calls you, briefs you, and connects them. Google Calendar stays in sync, and "remind me at 9" texts cover the rest.

05

Calls That Brief You First

Tap Call Now, or let a lead pick a time from your booking link. Backline rings your phone, Luna gives you a quick brief, then connects the call. Your lead hears a recording notice first.

How it works

Connect the work. Let Luna keep watch.

  1. Connect your lead flow

    Link your Gmail, share your inquiry form and booking link, and get your Backline number. We map where your leads come from and what each one has agreed to.

  2. Turn Luna on carefully

    Luna starts with the useful work: reminders, summaries, notes, lead updates, safe follow-up, and review items when a human should decide.

  3. Run your pipeline by text

    Ask what needs attention, update leads, book calls, or set reminders, all from your phone and without opening the dashboard.

Built-in guardrails

Fast for you. Respectful to your leads.

Automation only helps if it keeps you out of trouble. Backline builds the rules into every text, email, and call, so the careful thing is also the automatic thing.

  • Consent on file

    Backline records how each lead reached you. Before you call a lead with no consent on file, Luna asks you to confirm you have their permission.

  • Opt-outs honored everywhere

    A STOP text, an email asking you to stop, or a request on a call turns off that lead's texts, emails, and automated calls.

  • The right local time

    Automated calls ring only during daytime where the lead lives, using their area code, what they've told you, and stricter state rules. They stop 90 days after the lead last reached out.

  • Recordings handled with care

    Leads hear a recording notice on every recorded call, and recordings are deleted after 30 days unless you choose to keep them longer.

Backline's safeguards support your compliance. They don't replace your own legal obligations.

Early access

Start with the level of Luna your business actually needs.

Backline is in early access. A short demo lets us match the setup to how your leads actually arrive.

Luna CRM

Pilotaccess

A focused setup for agents who want Luna as their command center.

  • Real estate lead CRM
  • Text Luna from your phone
  • Luna dashboard chat
  • Reminders, notes, and a daily digest
Book a Demo

Recommended

Luna Automation

Growthsetup

For agents who want Luna actively helping with follow-up.

  • Everything in Luna CRM
  • Lead intake from Gmail and your form
  • Follow-up emails and text replies
  • Briefed calls, summaries, and receipts
  • Attention items and daily review
Book a Demo

Backline Partner

Customplan

A hands-on setup for agents who want workflows built around them.

  • Everything in Luna Automation
  • Lead source and consent setup
  • Calendar and booking configuration
  • Custom Luna workflows
  • Call Luna, or have her call you (early access)
Book a Demo

Want to see Luna run a real pipeline?

We'll text Luna together, run a call with a live brief and summary, and show how follow-up keeps moving while you're out with clients.

Book a Demo

Or reach out directly: CristiamFlores@yourbackline.com